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P•A•C


Progressive•Alternative•Classic

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P•A•C


Progressive•Alternative•Classic

Crafted with joy in the good ole US of A. We use only the finest ingredients for maximum stoke. Fetish for fine lines & pleasurable rides? Us too. Make joy.  


Featured RA•Designs

 
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Pro


Pro-Modern Elite
Performance popsicle sticks

 

Pro


Pro-Modern Elite
Performance popsicle sticks

 

Speed, Power, Flow • Style

When it comes to high performance, a focused selection of highly refined surf craft is key to dialing in a winning quiver. Our contemporary models offer the best in progressive, modern performance. Customize these tried and true shapes to compliment your style, skill and canvas of choice.


Features:  volupt outline, relaxed entry rocker, smashing tail flip, A+ bottom (contours)

Choder

Shorter, wider, spry as a wabbit. The Choder is designed to maximize speed and maneuverability in average surf. Hop from section to section with ease and whip it out when you're ready to get loose and bust a move. Give it a shwAck! 


Features:  Supercharged everything with a healthy serving of secret sauce

Proper

Drop in with confidence and kick out with that warm, tingly feeling. You're chasing 10's and with the right equipment you might just bag one. The Proper is as its name suggests, a proper shortboard, highly evolved for critical maneuvers in fun surf. Get on it!


Features:  Speedy rail line, pro-modern+ rocker, single to double concave with light vee exiting the tail 

Pronut

Fine, I'll admit it. Mr. Slater's green smoothies are swell, but now and again I just crave me a proper donut. Mmm, that sweet, round, hollow yum, preferably a little warm and addicting as all hell. You like? Step up with The Pronut, designed to satisfy your craving for sweet, round, tasty tubes. Fight foam monsters, penetrate closing arteries, and take two for the road. You deserve this... Go Nuts!


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Alternative


A•lternative Lines
Str•A•nge is good!

Alternative


A•lternative Lines
Str•A•nge is good!

Keep it fresh... strAnge is good

We're of the mindset that "same" gets lame and that an "anything goes" approach to board riding is the recipe for pure, unadulterated joy.  Our ever-evolving A•lternative Collection is designed to help you achieve sensory overload and stoke-enhanced smiles, session after joyous session.  Explore the lines less traveled and discover new feelings under foot.  


Features:  Minimal rocker, 1 concave, 2 fins and a slathering of secret sauce.  Liberation of life's simple pleasures  

Joy Toy

In sync with the resurgence of modern planing hulls and Simmons-esque surf craft, The Joy Toy is perfectly proportioned to stretch your smile in small, nicely shaped waves. Voluptuous profile, flat rocker and pronounced S-deck combine for an extremely fast, fluid wave sliding experience. If you like high lines, happy times, and an increased probability of meeting like-minded joy seekers who really hope you like to share, you NEED a Joy Toy.


Features:  Perfect pairing of flat 'n funky.  #bringbackthefunk #strangeisgood

Joy Box

"The most fun I've ever had on a surfboard," proclaimed braddah Zach at The Inertia after first slides on the world's first Joy Box. A more angular approach to our intergalactically renowned Joy Toy, this little box-o-joy seems to perpetuate similar smiles. Our un-patented, W-Dub tail keeps it funky for tighter turns in the pocket. Dirtier than the average "soap box simmons" and one of our favorite designs for the strange of mind.  


Features:  Single concave throughout with secret sauce between the fins, Optional deck channels for grabability, Chunky in all the right places  

Chick'nugget

Here's the deal with this savory morsel of modern-alternative RAD - you gotta say "Chick'nugget" fast, so the chicken and the nugget flow together effortlessly. It's just funnier that way. It's also symbolic of how this nuggety little lip popper performs - super fast, allowing you to connect section after mushy section with ease. Upgrade those average waves into a hAppy meal. Sauce it up and have a blast!       


Features: 0-2 wings, 2-5 fins, mach-12 RRC (rails, rocker, contours), lots of waves  

Fish'n Chip

Here fishy fishy! Y'all know what a fish is and this one here's got about as much spunk as a freshly hooked ahi. It just wants to zip around, throw those fins in the air and wave 'em like it just don't care. Seriously though, if you like to get fishy, this buttery little Fish'n Chip is sure to please. Surprisingly nimble from thigh high to a tad overhead. Go fish'n, catch lots, flip out!


Features:  A perfect package of forgiving yet responsive rails, curvalicious McCurvertons, single to double concavatures. 

Playmate

What a tease! Sexy, curvy, playfully plush. Simple, yet sophisticated. Not too thin, not too thick... shoots, I digress. She's perfect and you know ya want one. Who doesn't? It's a Playmate! We'll give 'er a 9 out'a 10 because if there's one model you could ride 9/10 days a year, it's a Playmate. Whether they're itty bitty or doubling up, this flexible little bundle of joy's not afraid to slip into some pretty precarious positions. Yup, she wants you too! 

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Classic


Cl•A•ssic lines, cruisy curves
Fade back to flow forward,
get CLASSIC

Classic


Cl•A•ssic lines, cruisy curves
Fade back to flow forward,
get CLASSIC

Cruisable, timeless, joy

You know it when you see it. Classic lines and curves passed down by generations of joy makers. Our Classic Collection explores the functional arts of board design, emphasizing trim, glide and timeless lines.  Slide around on one of these cruisier craft to discover familiar relics, reinterpreted for today.


Features:  Well before wax you know this one's a singer, especially with a nice dark wood stringer.  Lil belly up front, tight in that tail, swerves like a champ on her special blend rail.  

Joy Stick

Our mid-length point 'n shoot classic. Aim the Joy Stick where you want to go and it'll take you there. Now buster, she's a single fin!  If you ask for a quad I'll try to make ya feel like a purple turd. You'll insist because you don't know any better so eventually I'll give in and just spit on yer veggie burger. Jk, I won't do that, but in less than a year I will sell you that second "magic stick," with a proper glass on flex fin and "I told you so" etched in the foam. This midlength stick'a joy makes a solid travel board from the waist high happy stuff to puckered up Pipe.  


Features:  Deep concave up front flowing into rolled Vee flipping out to a square, moon or diamond tail.  50/50ish rails. 

The One

Ok, if you're looking for a monogamous relationship with a log then this is The One for you. One good slide and you're a skip-to-my-lou closer to classic lines, stylie nose rides and high fashion footwork. One love, one fin, one log that you're destined to love long time. From SanO to Noosa or back to The Bu, if you like logging tip time then this One will do.  


Features: Much like The One with a slightly relaxed tail flip and just a tad more bite to the rails. 

Epinphany

Epinphany's finely tuned classic qualities, are met with overtones of soul, funk & jazz. Under the right feet, this loggy pintail fades in and out of lines that are fresh, lively and uniquely Epinphany. Jump to the nose, jive off the tail, pinch it up high and get ready to wail. Loves those faster, steeper points and reefs.  


Features:  More rocker and less concave up front, harder rails and a fast, drivey back half

Maestro

Designed with a wider range of waves in mind, the Maestro takes charge in a variety of conditions. From small beachies, to big, sloping reefs and points, the Maestro leads the way. Carrying speed and offering a bit more agility than our more traditional logs, the Maestro's an all around performer, but can also be modified to serve as a great introductory longboard for the aspiring cruise master.